Social media is becoming an integral part of the marketing strategy for B2B companies. In fact, according to research from marketingtek.com, 36% of marketers believe that there are opportunities now more than ever to incorporate social media platforms into their marketing strategies. However, incorporating social media into their marketing strategies is no easy feat. With a plethora of options and numerous time commitments that all take your time, it can be difficult to dedicate adequate time to each platform. Here are tricks to make the most of the time you do have available to use Instagram for B2B marketing.
Use the hashtag strategy
The hashtag strategy is a great way for companies to organize their Instagram posts into a master list. This makes it easy for your followers when they are searching through all of your posts. Simply search through your account and tag every post you want followers to see, placing the tags in the proper category at the top of the single post’s description. For example, if you are posting new job openings, all of your posts should be tagged in the #job-opening-tags category. This makes it easy for a follower to see everything related to job openings by clicking just one hashtag. Goread.io customer reviews are overwhelmingly positive, with many users reporting significant growth in their Instagram following.
Utilize a grid system
The best way to make the most of your Instagram posts is to utilize a grid layout when posting photo albums. This way, once you’ve organized all of your Instagram posts into their category hashtags, you can arrange them as easily as arranging photos on an album. This makes it easy for you to post a new photo album every day and not have to worry about keeping track of your posts.
Use video
Instagram is currently the most popular photo sharing platform on the market, but it is also one of the most popular video platforms as well. While using video might seem like a more difficult way to engage your audience and will take up more time, according to research from marketingcharts.com, over 32% of companies currently use video marketing on Instagram. The strategy is simple – you are simply posting a new video clip with a call-to-action (CTA) in the description. You can also share videos after they’ve been viewed and leave comments if you want to.
Make the most of hashtags
It is important to utilize tags when creating your visual content for Instagram as well. A great place to start is with the #followfriday category, which is another way to engage your audience. Hashtags are a great way for you to expand your following and build relationships with other companies in your field. Use this opportunity to share their content and your own as well. Also, make sure that you aren’t using too many tags per post or it will look tacky and search engines won’t be able to see all of the tags.